What is a journey?

What is a journey?
A journey is not a trip.
It's not a vacation.
It's a process. A Discovery.
It's a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey
or does the journey create the person?

The journey is life itself.
Where will life take you?



這是百年名牌的Louis Vuitton的新系列廣告中的文案
所有的平面或是CF都是圍繞在這樣的主題上：旅行。

和LV一起去尋找旅行的意義，或許在現代是個奢侈的夢想，
不過這系列的形象廣告的確是緊緊的擄獲了我的目光，
也讓我感受到傳遞品牌核心印象的企圖。

這篇動人的文案，更是在心中泛起了漣漪。
答案，還是要靠自己去找出來的。